On KD and Soda Pop

"No disease that can be treated by diet should be treated with any other means."

Maimonides

Food bloggers, I've learned, have started a petition to remove the artificial food dyes that are responsible for Kraft Dinner's distinct appearance. Tartrazine, or yellow food dye #5 and #6 is an approved food additive according to North American food watchdogs. It serves no nutritional purpose and does not affect product flavour...just colour.

In fact, and I find this strange, the same food dye is NOT in the same product sold overseas to European consumers. Hmmm.

In reading the article discussing consumer petitions, I learned that PepsiCo recently made modifications to their product after a consumer petition received national attention.  Good job active consumers!

I'm not a fan of Kraft Dinner.  I was raised on a macaroni and cheese casserole that my mom makes with tomatoes and sharp cheddar cheese.  There was not a lot of prepared food in our home.  Sliced bread, margarine, Miracle Whip, Peanut Butter, sometimes cookies and the occasional store-bought buttertart (thanks Dad), but otherwise we were a meat and potatoes, snack-deprived family. Apples were our snack.  "Have an apple." "Oh you're hungry?  Grab an apple, dinner will be ready in two hours."  Apples, apples, apples. 

Our meals were almost always made from scratch. The exception was grocery night which was, almost always, hot dog night. Fortunately, due to this tradition, I have already consumed my lifetime quota of hot dogs. KD was usually purchased for nights when the kids had to make dinner.

As far as PepsiCo goes....ahhhh geez....don't get me started.   I have a very low opinion of soda pop. At our grocery store, there is an entire isle dedicated to chips/snacks and soda pop.  One isle. An entire isle of carbonated, sugary drinks. Empty, pointless, tooth-rotting, belly-busting, soda. I can choose from over 20 kinds of soda pop in my grocery store. There are precisely three varieties of mushrooms in the vegetable isle. The bananas are almost always green and you have to check the bottom of the berries to make sure you're not buying half-rotten fruit....but there's a crap load of soda pop on the other side of the store.  ..... Sorry....didn't I say "don't get me started?"

KD is a childhood food really. I remember it from my childhood and I fed it to my kids when they were younger. I stopped buying it when my kids were able to eat using their own knife and fork....around the time KD hit a buck a box. I occasionally crave the nostalgia of Kraft Dinner but have learned, after a few failed attempts, that it's true...you can't go back. 

As a result, KD has been forever banished to my food category  "foods that you think you want, until you eat them, and then you're just disappointed."  KFC is also on that list....and fried egg sandwiches.

So there you have it.
1)  Kraft Dinner may become a paler version of what you're used to but...hey...they still eat it across the pond. 
2) Consumer petitions can be effective but the biggest impact consumers have is their choice to buy or not buy a product. 
3) I would strongly suggest you consider NOT BUYING soda pop. 

It's my opinion.  You are, as always, invited to take it or leave it.